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Law firm website design · TorontoLaw firm website design. Built to rank and convert.
Fast, clean websites built around your practice areas and offices. We do law firm website design for Ontario firms. Call and form tracking, LSO-ready copy and SEO come built in, not added later. Start with a free audit of your current site.
Free and written. Within 5 business days. No call needed.
What makes a good law firm website?
A good law firm website does three jobs. It ranks for the practice areas the firm wants, convinces a stressed visitor to call within a minute, and proves the lawyers are real, licensed and experienced. That takes a clear page for every practice area and office, detailed lawyer bios, fast mobile pages with tap-to-call, and copy that follows the Law Society of Ontario's marketing rules.
Many law firm sites look polished and still fail at all three. Common causes:
- heavy page-builder themes that load slowly on phones
- one long "practice areas" page instead of a page per area
- bios that list a name and a photo
- contact forms with fifteen fields
A redesign is the cheapest moment to fix all of it.
Inside every law firm website we build.
Practice-area architecture
A hub for each practice area, with pages for the specific matters under it. For example, impaired driving or assault under criminal law. That structure is how clients and Google find their way to the right lawyer.
Office pages that are real
One page per staffed office: directions, parking, transit, the lawyers who work there and the services offered there. Each links to that office's Google Business Profile. No templated city pages for places you don't have an office.
Lawyer bios with proof
Call year, education, practice focus, Law Society licensing, publications and speaking. Clear identification of lawyers and paralegals. Person schema that ties each lawyer to the firm.
Speed and mobile first
Lean, hand-built pages that load quickly on a phone and pass Core Web Vitals. Many legal searches happen on a phone, often at the worst moment in someone's week.
Intake and tracking
Tap-to-call in every hero, short forms and after-hours messaging. Analytics events on every call and form, so you know which pages bring in matters.
Safe migration
Every old URL with traffic or links is mapped and redirected before launch. That way, your new site keeps the rankings the old one earned. This is where redesigns often lose traffic.
How we redesign a law firm website safely.
It can, if old pages disappear without redirects or a stray "noindex" tag ships at launch, both common after redesigns. We prevent it by exporting every URL with search impressions before the build and mapping each one to its new home. Then we check redirects, indexing and tracking on launch day, and again at 14 and 28 days.
- Before: baseline of rankings, Search Console clicks, calls and form leads; full URL inventory; LSO copy review of existing content.
- Build: practice-area structure, office and bio pages, schema, speed, tracking.
- Launch: redirects live, sitemap submitted, robots and noindex checked, calls and forms tested end to end.
- After: day-14 and day-28 comparison against the baseline, with fixes for anything that dropped.
Happy with your site's design? We can keep it and fix what's holding it back. See law firm SEO, or personal injury lawyer SEO for PI firms. Want your site, SEO and Google Ads run as one plan? See law firm marketing.
See where you stand.
A free, written audit in five business days: where you rank, who takes your searches, whether AI assistants mention you, and what to fix first. Then, if you like what you see, a short call.
- 4.9×organic Google clicks for an Ontario criminal and family law firm
- 50.9 → 17.0that firm's average Google position
Measured with the Redline Baseline Method: Search Console, July to September 2026 against the same months in 2025. Past results don't predict future results; yours depend on your market, competition and starting point. See the case studies.
Law firm website design questions, answered.
How long does a law firm website take to build?
Most builds take six to twelve weeks. Content is the biggest variable: how many practice areas and offices you have, and how quickly your lawyers can review their bios and practice pages.
Do you build on WordPress?
Yes, when your firm needs it. Our default is a lean, hand-coded site, because it's fast and hard to break. This site is built that way too. If your staff need to edit pages in WordPress, we build a light custom theme rather than a heavy page-builder theme.
Can we show case results and client reviews on our site?
You can show case results with a statement that past results don't predict future outcomes. Testimonials need more care, because testimonials that make emotional appeals can raise issues under the LSO rules. Google also doesn't allow review stars in your own site's schema. We'll recommend a setup your firm is comfortable with.
What happens to our current Google rankings?
We protect them with a full URL inventory and redirect map before launch. Then we check rankings and traffic against the baseline at 14 and 28 days after launch.
See where your firm loses searches.
Tell us about your firm. Your written audit arrives within five business days. No call needed.
Your audit covers:
- where you rank for your practice areas in Google and the map pack
- which competitors take those searches
- whether ChatGPT, Perplexity and Google's AI answers mention your firm
- technical problems holding the site back
- any copy or schema likely to be a problem under the Law Society of Ontario's marketing rules
Every finding is ranked by impact, with the evidence behind it. Yours to use, with us or without us. Then, if you like what you see, a short call.
In short: a free, written audit in five business days. No call needed. Yours to keep, whether or not you hire us. Every month you wait, the firms already ranking take those searches.