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Ecommerce SEO agency · TorontoEcommerce SEO. Searches into orders.
SEO services for online stores on Shopify, WooCommerce, BigCommerce and custom platforms. Category and product pages that rank, and clean URLs Google can crawl. Product data that shows up in Google's free listings, and GA4 tracking of organic orders and revenue by landing page.
Free and written. Within 5 business days. No call needed.
What are ecommerce SEO services?
An ecommerce SEO agency gets your category and product pages found in Google when shoppers search for what you sell. The work covers category structure, product and category copy, technical fixes for duplicate and filter URLs, product structured data and Merchant Center feeds. It also reports on organic revenue, not just traffic.
For most stores, the biggest wins are on category pages, not the homepage or the blog.
Someone searching "women's trail running shoes" wants to compare products. So Google usually ranks a category page. Build the right categories, with useful copy and clean filters, and you can win those searches from much bigger competitors.
In Canada, "ecommerce SEO services", "ecommerce SEO agency" and "ecommerce SEO company" are searched about 2,800 times a month combined (Ahrefs, Canada, October 2026).
Ecommerce SEO services. Six parts, one plan.
Category architecture
Keyword research mapped to the categories shoppers actually search for. Each one gets its own page, linked from navigation and related categories. No more ranking the wrong page, or none at all.
Category and product copy
Category intros and buying guides that help shoppers choose. Product pages with the specs, sizing, materials, shipping and returns details they ask about. Written for people first, and specific enough for AI assistants to quote.
Technical SEO for stores
Filter and sort URLs that create thousands of near-duplicate pages. Canonical tags, out-of-stock and discontinued products, pagination, site speed and image weight. We fix what stops Google crawling the pages that make money.
Product structured data
Product markup with price, availability, shipping and return details, validated in Google's tools. Your products become eligible for rich results, with price and stock shown in search.
Google free listings
A Google Merchant Center feed that matches your site. Your products can then appear in Google's free shopping listings and the Shopping tab, without paying per click.
Revenue tracking
GA4 ecommerce events, set up properly. Reports show organic orders and revenue by landing page. You see which pages sell, not only which ones get visits.
Five steps. No black boxes.
1 · Audit and baseline
We crawl the store and check Search Console and analytics. We record where you rank and what organic search earns today. Every later result has a dated "before".
2 · Fix what blocks crawling
Duplicate filter URLs, broken canonicals, thin or empty categories and slow templates come first. New content can't perform until Google can find and trust the pages.
3 · Build the categories that sell
We add or improve the category pages with the most buyer demand you can realistically win. Then the product pages beneath them.
4 · Earn links and mentions
Gift guides, roundups, supplier and brand pages, and genuine press. Links from relevant sites still decide who wins competitive product searches. We never buy them.
5 · Report on revenue
A monthly plain-English report: what we changed, what moved, and organic orders and revenue against the baseline.
Shopify, WooCommerce, BigCommerce and custom stores.
Same principles on every platform. Different fixes.
- Shopify SEO: fixed URL structures (/collections/ and /products/), product URLs duplicated inside collections, app scripts that slow the theme, and a robots.txt you edit through the theme. See our Shopify SEO services.
- WooCommerce SEO: plugin overlap, product category and tag archives that compete with each other, and hosting speed. WordPress gives full control, so most issues can be fixed properly.
- BigCommerce and custom platforms: faceted navigation, URL rules and structured data usually need developer changes. We write the spec and check the result.
- Replatforming: moving stores is where rankings are most often lost. We map every old URL to its new one, set redirects, and compare before and after. Need the new store built too? See web design.
Get named by ChatGPT and Google's AI.
Shoppers now ask ChatGPT, Gemini, Perplexity and Google's AI Mode for product recommendations. Those answers draw on pages that rank, product data, and third-party reviews and roundups.
We make your product facts complete and consistent across your site and feeds. Then we work on getting your products into the guides and lists AI tools read.
It's part of every program. See AI SEO and our LLM SEO guide.
What ecommerce SEO costs.
Our SEO retainers generally run from about $1,500 to $6,000+ per month. A small store with a few dozen categories sits at the lower end; a large catalogue with faceted navigation, several markets or a migration sits at the higher end. It's a flat monthly fee, quoted after the free audit.
For what drives the price, see our guide to SEO costs in Toronto. Running ads too? See Google Ads and Shopping campaigns.
See where you stand.
A free, written audit in five business days: where you rank, who takes your searches, whether AI assistants mention you, and what to fix first. Then, if you like what you see, a short call.
- 4.9×organic Google clicks for a law firm
- 8.9×organic Google clicks for a medical aesthetics clinic
We haven't published an ecommerce case study yet; these results are from an Ontario law firm and a Toronto medical aesthetics clinic.
Measured with the Redline Baseline Method: Search Console, July to September 2026 against the same months in 2025. Past results don't predict future results; yours depend on your market, competition and starting point. See the case studies.
Ecommerce SEO questions, answered.
What are ecommerce SEO services?
They're the work that gets an online store's category and product pages ranking in Google. That means keyword research mapped to categories, product and category copy, and technical fixes for duplicate and filter URLs. Plus product structured data, Merchant Center feeds, link building and revenue reporting.
Is SEO worth it for an online store?
For most stores, yes. Organic search brings shoppers without a per-click cost. Category pages that rank keep selling after the work is done. It takes months to build, so most stores use ads for sales now and SEO for sales that keep coming.
Should I focus on product pages or category pages?
Usually category pages first. Broad buying searches, like "leather crossbody bags", tend to rank category pages because shoppers want to compare. Product pages matter more for searches that name a specific model or brand.
How long does ecommerce SEO take?
Technical fixes can show results within weeks once Google recrawls the pages. New and improved category pages usually take three to six months to reach their potential, longer in competitive markets.
Do you work with stores outside Toronto?
Yes. Ecommerce SEO isn't tied to a map pin, so we work with stores across Canada. If you also have a physical shop, we'll set up your Google Business Profile and local inventory too.
Can you guarantee first-page rankings?
No. Google's own guidance says no one can guarantee a top ranking on Google. We commit to the work, the reporting and a clear plan. And we measure results against a dated baseline.
See the searches your store is missing.
Tell us about your store. Your written audit arrives within five business days. No call needed.
Your audit covers:
- which category and product searches you rank for, and which ones competitors win
- which competitors take those searches
- whether ChatGPT, Perplexity and Google's AI answers mention your business
- technical problems holding the site back
- duplicate and filter URLs wasting Google's attention, product structured data errors, and whether your products appear in Google's free listings
Every finding is ranked by impact, with the evidence behind it. Yours to use, with us or without us. Then, if you like what you see, a short call.
In short: a free, written audit in five business days. No call needed. Yours to keep, whether or not you hire us. Every month you wait, the stores already ranking take those searches.