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Shopify SEO agency · TorontoShopify SEO. Collections that sell.
Shopify gets the basics right. Shopify SEO is the rest, and it's the work we do. Collections shoppers search for, copy that sells, a theme apps don't slow down, and reports on which pages earn revenue.
Free and written. Within 5 business days. No call needed.
Does Shopify do SEO for you?
Yes, for the technical basics: a sitemap, canonical tags, and editable page titles, meta descriptions and URLs. It doesn't do the work that decides rankings: choosing collections, writing collection and product copy, keeping apps from slowing the site, earning links and measuring organic revenue. A Shopify SEO agency does that part.
In Canada, "Shopify SEO agency", "Shopify SEO services" and "Shopify SEO expert" are searched about 950 times a month combined (Ahrefs, Canada, October 2026).
What we fix on most Shopify stores.
Collections that match searches
Many stores have collections named for internal reasons ("New In", "Sale 2"), and none for what shoppers type. We map searches to collections and create the missing ones. Each gets a unique intro and buying guidance.
Duplicate product URLs
Shopify can show the same product at /products/ and inside every collection it belongs to. The canonical tag points back to /products/, but many themes link to the collection version. We point internal links at the canonical URL, so Google sees one page.
Tag and filter pages
Shopify's default robots.txt already blocks filtered and sorted collection URLs, but tag pages and theme links can still create thin, near-duplicate pages. We decide which deserve to rank and keep the rest out of Google's way. You can edit robots.txt through the theme, but a mistake can block the whole store, so we test every change.
App and theme speed
Every app can add scripts to every page, and uninstalled apps sometimes leave code behind. We audit what loads, remove what isn't used and compress images, so pages load faster on mobile. Core Web Vitals are measured before and after.
Product structured data
Themes often ship incomplete product markup. We mark up price, availability, brand, shipping, returns and genuine reviews correctly. All of it matches your Merchant Center feed.
Product pages that answer questions
Manufacturer descriptions copied by every retailer give Google no reason to rank you. We rewrite key product pages with the sizing, materials, use cases, care and shipping details shoppers ask about.
Our Shopify SEO services.
- a technical audit of your theme, apps, URLs, canonicals, robots.txt and sitemap
- keyword research mapped to collections and products
- new and rewritten collection and product copy
- product structured data and a Google Merchant Center feed for Google's free listings
- Shopify blog content where it supports collections, like buying guides and comparisons
- earned links and mentions from relevant sites, never bought
- GA4 ecommerce tracking and a monthly report on organic orders and revenue
Moving to Shopify from WooCommerce, Magento or another platform? We map every old URL to its new one. Redirects go live before launch, to protect the rankings you've built.
On another platform? See ecommerce SEO services.
What Shopify SEO costs.
Our SEO retainers generally run from about $1,500 to $6,000+ per month. The price depends on your catalogue size, your competition and how much technical cleanup the store needs. It's a flat monthly fee, quoted after the free audit.
Want sales while SEO builds? See Google Ads and Shopping campaigns.
Want your products named in AI answers too? See AI SEO.
See where you stand.
A free, written audit in five business days: where you rank, who takes your searches, whether AI assistants mention you, and what to fix first. Then, if you like what you see, a short call.
- 4.9×organic Google clicks for a law firm
- 8.9×organic Google clicks for a medical aesthetics clinic
We haven't published an ecommerce case study yet; these results are from an Ontario law firm and a Toronto medical aesthetics clinic.
Measured with the Redline Baseline Method: Search Console, July to September 2026 against the same months in 2025. Past results don't predict future results; yours depend on your market, competition and starting point. See the case studies.
Shopify SEO questions, answered.
Does Shopify offer SEO services?
Shopify provides SEO features, not SEO strategy. You get editable titles, descriptions and URLs, an automatic sitemap and canonical tags. There are help articles and a directory of partners too. The strategy and content are done by you, an in-house marketer or an agency.
Do I need an SEO app for Shopify?
Usually not for the basics, which Shopify already covers. Some apps help with bulk edits or structured data, but each one can add scripts that slow your store. Install only what solves a specific problem, and remove apps you no longer use.
Can I change my Shopify URL structure?
Not the /products/ and /collections/ parts, which Shopify sets. You can change the handle after them. If you do, set up a redirect from the old URL with Shopify's URL redirects, so links and rankings carry over.
Is Shopify or WooCommerce better for SEO?
Both can rank well. Shopify is simpler and handles more for you, with less control over URLs and server settings. WooCommerce gives full control but needs more maintenance. The content, structure and links you build matter far more than the platform.
How long does Shopify SEO take?
Technical fixes can help within weeks once Google recrawls the store. New and improved collection pages usually take three to six months to reach their potential.
See the searches your store is missing.
Tell us about your store. Your written audit arrives within five business days. No call needed.
Your audit covers:
- which category and product searches you rank for, and which ones competitors win
- which competitors take those searches
- whether ChatGPT, Perplexity and Google's AI answers mention your business
- technical problems holding the site back
- duplicate and filter URLs wasting Google's attention, product structured data errors, and whether your products appear in Google's free listings
Every finding is ranked by impact, with the evidence behind it. Yours to use, with us or without us. Then, if you like what you see, a short call.
In short: a free, written audit in five business days. No call needed. Yours to keep, whether or not you hire us. Every month you wait, the stores already ranking take those searches.