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Dental marketing agency · TorontoDental marketing. Measured in booked patients.
SEO, Google Ads, AI search and your website. One team, one plan. Every channel is tracked to calls and bookings, and every piece of copy is checked against the RCDSO's advertising rules.
Free and written. Within 5 business days. No call needed.
What does a dental marketing agency do?
Dental marketing turns people looking for a dentist into booked appointments. For most Ontario practices, that means four channels: SEO, Google Ads, visibility in AI assistants like ChatGPT, and a website that makes booking easy. A good agency runs them as one plan, tracks each one to new patients, and keeps you inside the RCDSO's advertising rules.
Many practices have tried these separately: an SEO vendor, an ads freelancer, a template website. Each reports its own numbers. Nobody can say which channel filled last month's new-patient slots.
We set up call and booking tracking first. Then your budget goes where patients actually come from.
Four channels. One plan.
Dental SEO
Google Business Profiles, treatment and location pages, technical fixes and earned local mentions. All built to rank you in the map pack and organic results for the treatments you want. The channel that compounds: pages keep working without a cost per click.
Google Ads for dentists
Campaigns for emergency patients, high-value treatments and new-patient searches. Call tracking, plus negative keywords that keep out job seekers and students. Ads can bring in patients from day one while SEO builds.
AI search visibility
Patients increasingly ask ChatGPT, Perplexity or Google's AI Mode which clinic to call. We make your pages easy to quote and keep your facts consistent across the web. Then we earn mentions on the local sources AI tools cite.
Website and booking
A fast site with a clear page per treatment and location. Tap-to-call on mobile, one-tap online booking, and tracking on every call, booking and form. You see which pages bring in patients.
Dental marketing, measured.
By tracking every call, online booking and form to its source, then asking new patients how they found you. Phone calls are still the main way patients book, so call tracking comes first. A "How did you hear about us?" question at intake catches what analytics misses, like patients who heard about you from an AI assistant.
One monthly report covers every channel:
- calls, bookings and form leads by channel, treatment and location
- Google Business Profile calls, direction requests and website clicks per location
- non-brand organic clicks against the baseline
- Google Ads cost per booked patient
- how often your practice appears in AI answers for a fixed set of prompts
Every number sits next to the dated baseline we recorded before starting.
The RCDSO's guidance rules out paying third parties based on the business an advertising campaign brings in. So we charge a flat monthly fee, never per new patient.
Dental marketing within the RCDSO's rules.
The RCDSO treats any material about a practice, published or used by the practice or on its behalf, as professional advertising. The dentist is responsible for it. So we:
- don't use testimonials, review widgets or star ratings on your site or in ads
- don't make claims of superiority or use superlatives like "state of the art"
- don't promise results or appeal to fear
- don't run giveaways, contests or free-service offers
- state on every treatment page whether the dentist is a general practitioner or a specialist
- publish fees only as you've approved them, stated clearly
- get the dentist's approval before anything goes live
See how each rule shapes the work on our dental SEO page. Source: RCDSO Advertising Guidelines. This is how we work, not legal advice.
See where you stand.
A free, written audit in five business days: where you rank, who takes your searches, whether AI assistants mention you, and what to fix first. Then, if you like what you see, a short call.
- 8.9×organic Google clicks for a Toronto medical aesthetics clinic
- 41.3 → 11.8that clinic's average Google position
We haven't published a dental case study yet; this result is from a Toronto medical aesthetics clinic, another regulated health practice.
Measured with the Redline Baseline Method: Search Console, July to September 2026 against the same months in 2025. Past results don't predict future results; yours depend on your market, competition and starting point. See the case studies.
Dental marketing questions, answered.
How much should a dental practice spend on marketing?
It depends on your locations, the treatments you want more of, and how competitive your area is. A downtown practice chasing implant and clear-aligner patients competes very differently from a suburban family practice. Start from what a new patient is worth to you, then size ads and SEO against that. Your free audit includes a starting recommendation.
Should a new practice start with SEO or Google Ads?
If you need patients this month, start with tightly targeted Google Ads for emergency and new-patient searches. Track calls from day one. Set up your Google Business Profile and website basics at the same time, since they help both channels. Then build SEO. It takes months, but it doesn't charge per click.
Do you work with multi-location dental groups?
Yes. Each location gets its own Google Business Profile, location page and tracking. Reports break results down by location, so you can see which clinics need more support.
Can you take over from our current agency?
Yes. We start by importing what's already been done and recording a baseline. Nothing is reset, and you can see whether the switch improved things. If your current setup is working, we'll tell you it doesn't need changing.
See where your practice loses patients.
Tell us about your practice. Your written audit arrives within five business days. No call needed.
Your audit covers:
- where you rank for your treatments in Google and the map pack around each location
- which competitors take those searches
- whether ChatGPT, Perplexity and Google's AI answers mention your practice
- technical problems holding the site back
- any copy, reviews widget or offer likely to be a problem under the RCDSO's advertising rules
Every finding is ranked by impact, with the evidence behind it. Yours to use, with us or without us. Then, if you like what you see, a short call.
In short: a free, written audit in five business days. No call needed. Yours to keep, whether or not you hire us. Every month you wait, the practices already ranking take those searches.