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Google Ads for dental practices · OntarioGoogle Ads for dentists. Real appointments.
Google Ads for dentists, built around the treatments you want more of. Every campaign is tracked to calls and bookings from day one. Every ad is written within the RCDSO's advertising rules.
Free and written. Within 5 business days. No call needed.
Do Google Ads work for dentists?
They can be, when campaigns are split by treatment, limited to where your patients actually come from, and measured on booked appointments, not clicks. Google Ads can put your practice at the top of results the day a campaign goes live. That suits emergency patients, and practices still building their organic rankings.
Patient demand is high, and it isn't cheap. In Canada, "dentist near me" gets about 35,000 searches a month. "Emergency dentist Toronto" gets about 1,600.
Advertisers pay roughly $3–$4 per click on searches like "dentist Toronto" and about $7 for "Invisalign Toronto" (Ahrefs estimates, October 2026). At those prices, knowing which clicks become patients separates a profitable campaign from an expensive one.
Campaigns by treatment. Not one big budget.
Emergency
Call-focused ads during your actual hours, with a tight radius around each location. The landing page puts your phone number at the top. Emergency patients call the first practice that answers.
High-value treatments
Separate campaigns for implants, clear aligners and other treatments you want more of. Each lands on a page about cost, process and who the treatment suits, with the dentist's registration stated clearly.
New patients
Searches like "dentist near me" and "dentist accepting new patients", limited to the neighbourhoods your patients come from. No budget spent on people who will never travel to you.
What we keep out
Negative keywords for dental jobs, hygiene school, DIY remedies and other searches that won't book an appointment. Reviewed every month against the search terms people actually used.
Dental PPC, tracked to booked patients.
- Call tracking on ads and landing pages, so you know which campaign each call came from
- Online booking and form tracking as conversions in Google Ads and Google Analytics
- Cost per booked patient by treatment, not just cost per click, in a monthly plain-English report
- Search terms reviewed monthly, with wasted spend cut and the terms that convert fed into your SEO
Our management fee is flat. It's never a share of new-patient revenue or a fee per booking: the RCDSO's guidance rules out paying a third party based on the business an advertising campaign brings in.
Your ad budget is paid to Google directly, and you own the account. Want ads and SEO run as one plan? See dental marketing.
Ad copy within the RCDSO's rules.
Google Ads count as professional advertising. Space is short, which is where most rule-breaking happens. Every ad we write:
- avoids superiority and superlative claims, like "top-rated" or "state of the art"
- avoids free offers, giveaways and contests
- doesn't promise results or play on fear, including in emergency ads
- uses reviews and ratings nowhere: no seller ratings or review quotes in the ads
- states fees only as you've approved them, treated as the maximum
- is approved by the dentist before it runs
Source: RCDSO Advertising Guidelines. This is how we work, not legal advice.
See where you stand.
A free, written audit in five business days: where you rank, who takes your searches, whether AI assistants mention you, and what to fix first. Then, if you like what you see, a short call.
- 8.9×organic Google clicks for a Toronto medical aesthetics clinic
- 41.3 → 11.8that clinic's average Google position
We haven't published a dental case study yet; this result is from a Toronto medical aesthetics clinic, another regulated health practice.
Measured with the Redline Baseline Method: Search Console, July to September 2026 against the same months in 2025. Past results don't predict future results; yours depend on your market, competition and starting point. See the case studies.
Google Ads for dentists, answered.
How much should a dentist spend on Google Ads?
Start from what a new patient is worth to you, and how many you can take each month. Then test a budget that buys enough clicks to learn from. With clicks around $3–$7 in Toronto for common dental searches, a tiny budget won't produce enough data. We recommend a starting budget per treatment after your free audit.
Should we run Google Ads and SEO together?
Usually, yes. Ads bring in patients now, especially emergencies. SEO builds rankings that don't cost per click. And ads data shows which searches turn into bookings, so we know which treatment pages to build first.
Can our ads mention a free consultation or a discount?
The RCDSO's guidance rules out incentive programs, including giveaways, contests and free products or services. So free-consultation and giveaway ads are out. Fees can be advertised if they're clear and treated as the maximum for every patient. We'll recommend wording your practice is comfortable with.
Who owns the Google Ads account?
You do. We manage campaigns inside your account, and Google bills the ad budget to you directly. If you ever leave, the account, history and conversion data stay with you.
See where your practice loses patients.
Tell us about your practice. Your written audit arrives within five business days. No call needed.
Your audit covers:
- where you rank for your treatments in Google and the map pack around each location
- which competitors take those searches
- whether ChatGPT, Perplexity and Google's AI answers mention your practice
- technical problems holding the site back
- any copy, reviews widget or offer likely to be a problem under the RCDSO's advertising rules
Every finding is ranked by impact, with the evidence behind it. Yours to use, with us or without us. Then, if you like what you see, a short call.
In short: a free, written audit in five business days. No call needed. Yours to keep, whether or not you hire us. Every month you wait, the practices already ranking take those searches.