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Paid ads · PPC · Google Ads · TorontoGoogle Ads and PPC. Leads today.
We're a Toronto PPC agency that turns ad spend into calls, bookings and sales. We run Google Ads, Meta, YouTube and retargeting with full transparency. Month to month, and your accounts stay in your name.
Free and written. Within 1 business day. No call needed.
Need leads now? Start with paid.
PPC (pay-per-click) management is the ongoing work of planning, running and improving paid campaigns on Google, Meta, YouTube and more. The goal is the most leads or revenue from every dollar. It covers targeting, bids, ad creative, landing pages, conversion tracking, testing and clear reporting.
SEO and AI search build over months. Paid ads switch on today. A well-built campaign can put you at the top of Google for the searches your customers make right now.
That makes paid the right tool for new businesses, launches, promotions and seasonal gaps. It's also a fast way to test which offers convert before you invest in organic.
The right channels. Not all of them.
We recommend the platforms where your customers actually are.
Google Search
Reach people the moment they search for what you offer.
Performance Max
Google's AI-driven campaigns across Search, Shopping, YouTube and Display. Strong with guardrails, wasteful without them.
Meta (Facebook and Instagram)
Ads on Facebook and Instagram that build demand and bring back people who already know you.
YouTube
Video ads that build awareness and drive action. They pair well with the street interviews and live content we produce.
Microsoft / Bing Ads
Often overlooked and often cheaper. Strong for some B2B and older audiences.
Retargeting
Bring back visitors who didn't convert the first time, across Google and Meta.
For B2B, we also run LinkedIn Ads where the audience and numbers make sense. We'll tell you straight which channels are worth your budget.
The whole loop, handled.
Profitable PPC is a system, not a single setting. We handle the whole loop, from audit and tracking to testing and reporting.
The same team also runs your SEO, AI search, content and web development. Keywords that convert in ads guide your SEO. Messages that work organically become better ads.
Because we see the whole picture, budget follows your goals. For leads this quarter, we lean into paid. For a lower long-term cost per lead, we lean into organic while paid holds the line.
Google Ads management, built on intent.
For most Toronto service businesses, Google Search is where we start. It reaches people at the moment of intent. Someone typing "emergency electrician toronto" is ready to act.
We build tight, intent-matched keyword groups and write ads that earn the click and pre-qualify the visitor. Each ad points to a page built to convert. Then we manage it actively: negative keywords to cut waste, bids shifted toward what converts, and new ads tested.
We use Google's automation with care. Performance Max and smart bidding need strong assets, accurate conversion data and guardrails. Without them, they spend into low-value placements.
Running a dental practice? See how we run Google Ads for dentists.
Paid social that brings buyers back.
Google captures demand. Paid social creates it. On Meta and YouTube, we target by interest, behaviour, location and lookalikes of your most valuable customers.
Paid social lives or dies on creative. The short-form video and street interviews we make for organic can run as paid ads, far past your following.
Retargeting brings back people who browsed, watched or almost bought. Pair it with your live social content to turn attention into a measurable pipeline.
Paid ads in four steps.
Audit and build (weeks 1–2)
We audit your accounts and market, and set your target ROAS or cost per lead. We fix or install conversion tracking, then build campaigns, ads and landing pages.
Launch and learn (weeks 3–6)
Campaigns go live. We gather real data, cut wasted spend, refine targeting and bids, and test ads.
Optimize and scale (weeks 6–12)
We scale the winners, expand into new keywords and audiences, and shift budget to what's most profitable.
Report and refine
Every month: spend, ROAS, leads and cost per acquisition, in plain English. Plus the plan for next month.
Your accounts. Nothing hidden.
Your campaigns live in your own accounts, and you see everything. Our reports tie spend to leads and revenue in plain language. You'll always know how many leads you got, what they cost and whether it paid off.
Month to month, with no exit fee. If a channel isn't working, we'll tell you and move the budget.
We haven't published a Google Ads case study yet. Our two published case studies are organic search results, for an Ontario law firm and a Toronto medical aesthetics clinic.
More from every dollar of ad spend.
Common paid ads mistakes we fix
The problems that waste ad budget, and how we fix each one:
- Broken or missing conversion tracking. If you can't see which clicks become customers, you're guessing. We fix tracking first.
- Over-broad targeting and match types. You pay for searches that never convert. We tighten targeting and add negative keywords.
- One catch-all campaign. You can't control budget or message by intent. We rebuild for control.
- Weak landing pages. Costly traffic hits a slow, unclear page. We point ads at pages built to convert.
- Ignoring the search terms report. Waste piles up unseen. We prune it continuously.
- Blindly trusting automation. Every Google "recommendation" gets applied. We use automation with guardrails.
- Optimizing for the wrong metric. Cheap clicks instead of profitable leads. We optimize to the number that matters to you.
The metrics that matter
The numbers tied to money: cost per lead or acquisition, conversion rate, return on ad spend (ROAS) and revenue. Clicks and click-through rate help diagnose problems, but they aren't the goal. A pricier click that reliably becomes a booked job is a win.
What a lead costs on search ads in 2026
Average cost per lead on search ads, by industry:
| Industry | Average cost per lead |
|---|---|
| Attorneys and legal services | $131.63 |
| Home and home improvement | $90.92 |
| Dentists and dental services | $72.97 |
| Physicians and surgeons | $40.04 |
| All industries | $66.69 |
Source: LocaliQ's 2026 search advertising benchmarks, from thousands of its customers' Google Ads and Microsoft Ads campaigns. These are averages, not targets. Yours depends on your market, offer and landing page, so we report it every month.
Paid ads by Toronto industry
Home and trades services. Google Search and Local Services Ads capture urgent "near me" demand.
Dental, medical and professional services. High-intent Search plus retargeting through a longer decision, with care for compliance and messaging. See dental marketing and law firm marketing.
E-commerce and retail. Google Shopping and Performance Max for discovery, with Meta and retargeting to recover abandoned carts, all optimized to ROAS.
B2B and SaaS. Search for bottom-funnel intent, LinkedIn for professional targeting, and retargeting toward a demo or call.
Local and hospitality. Geo-targeted Search and social to reach nearby customers, often paired with video and live content.
The offer and the page decide it.
If your landing page is slow, confusing or asks too much, the click is wasted. So we treat the page as part of the campaign. It matches the ad, loads fast, builds trust and asks for one clear action.
Your offer matters just as much: a specific reason to act now, like a free audit or a sharp value proposition. We test offers, headlines and layouts, then put budget behind what wins. Over time, that lowers your cost per lead.
Google Ads and PPC in Toronto, answered.
How much does PPC management cost in Toronto?
There are two parts: your ad spend, paid directly to Google, Meta and others, and the management. At Redline, Google Ads management is part of every package, alongside SEO, AI search and content. Redline's packages start with a three-month Qualification period at $5,000 USD a month, then Growth at $20,000 or Scale at $55,000 a month.
What is a good return on ad spend (ROAS)?
It depends on your margins: ROAS is revenue divided by ad spend, so 3:1 means three dollars back for every dollar spent. A good target stays profitable after your costs or, for lead generation, gives you a cost per lead that works after your close rate. We set it with you up front.
Which platforms do you run ads on?
Google Search and Performance Max, Meta (Facebook and Instagram), YouTube, Microsoft/Bing Ads and retargeting, plus LinkedIn for B2B where it fits. We recommend the channels where your customers actually are.
Do I own my ad accounts?
Yes, always. We build campaigns inside your own Google Ads, Meta and other accounts. You keep the account, its history and the data, even if we part ways.
How quickly do paid ads produce results?
Campaigns can drive qualified traffic and leads within days of launch. The first few weeks are a learning period. Performance typically improves from there as we cut what isn't working.
Can I cancel?
Yes. Packages are month to month, with no minimum term and no exit fee. Give 30 days' notice and you can leave any month.
Should I do PPC or SEO?
Ideally both. Paid brings leads now, while SEO builds a lower-cost stream over time. Because we run both on one team, each makes the other smarter.
Do you write the ads and build the landing pages too?
Yes. We write the ad copy, guide the creative, and can build or improve conversion-focused landing pages. Sending paid traffic to a weak page is the fastest way to waste budget.
See where you stand.
Start with a free, written audit within one business day. Then, if you like what you see, a free strategy session. We'll show you where budget leaks and map a plan for profitable, trackable leads.
Email hello@redlinetoronto.ca · Call (416) 846-0930 · Toronto-based, working across Canada