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Original data · by Pedram Oreizi, Partner · updated October 2026What a Google Ads click costs in Toronto. 2026 data, by industry.
We priced 104 Toronto searches, from "plumber toronto" to "wedding venue toronto". Here's what Ahrefs estimates a click costs in 14 industries, what CA$1,000 buys, and how to set a budget, in Canadian dollars.
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What a click costs, at a glance.
All prices are Ahrefs estimates for Toronto searches, in Canadian dollars. The method is at the bottom of the page.
- CA$4.35
average cost per click across 104 Toronto service searches, weighted by how often each is searched.
Our analysis · Ahrefs data · Oct 2026 - CA$8.12
average click in legal, the most expensive industry. CA$1,000 buys about 123 clicks.
By industry · 10 legal searches - CA$28
for one click on "slip and fall lawyer toronto", the priciest search we checked.
Priciest searches - CA$15.44
per click for both "plumber toronto" and "personal injury lawyer toronto". Same price, very different businesses.
Priciest searches - 7×
a legal click costs seven times a personal care or fitness click (CA$8.12 against CA$1.16).
By industry - CA$0.35
for a click on "wedding venue toronto", the cheapest search in the set. One slip-and-fall click buys 80 of them.
Cheapest searches - 1 in 6
legal searches includes a click on an ad. In health clinics it's about 1 in 14.
Ad clicks · Ahrefs estimates - US$5.42
average click in WordStream's 2026 US benchmarks, more than double the US$2.32 of its first report, in 2016.
wordstream.com · 13,474 US campaigns - US$2.69
the old Google Ads average that 22 websites still use as their link text. It comes from WordStream data collected in 2017 and 2018.
Ahrefs link data · the old number
How much does Google Ads cost in Toronto?
A Google Ads click in Toronto is estimated at roughly CA$1 to CA$8, depending on the industry. Across 104 local searches, the average was CA$4.35 (Ahrefs estimates, October 2026). Legal and trades searches cost the most; salon, gym and event searches cost the least.
Your monthly cost is the budget you set. Google says a campaign never spends more than twice its average daily budget on a given day, and you're never charged more than 30.4 times that daily budget in a month (Google Ads Help).
So the real question is how many clicks you need, and what each one costs in your industry. That's what this page answers.
Google Ads cost per click in Toronto, by industry.
Legal and home trades sit at the top. A click there often means an urgent, high-value job, so advertisers bid hard for it. Personal care, events and pet services sit at the bottom.
- Legal · 10 searchesCA$8.12
- Home repair and trades · 14 searchesCA$7.35
- Finance, accounting and insurance · 5 searchesCA$6.83
- Marketing, web and IT · 9 searchesCA$5.97
- Renovation · 9 searchesCA$4.72
- Moving, cleaning and storage · 6 searchesCA$4.54
- Dental · 9 searchesCA$4.15
- Real estate and mortgages · 4 searchesCA$3.17
- Health clinics · 10 searchesCA$2.15
- Med spas and aesthetics · 6 searchesCA$1.69
- Automotive · 6 searchesCA$1.47
- Events and hospitality · 5 searchesCA$1.25
- Pets, education and other · 6 searchesCA$1.21
- Personal care and fitness · 5 searchesCA$1.16
Source: our analysis of Ahrefs Keywords Explorer estimates (Canada database), 27 October 2026, converted at the Bank of Canada rate of 1.4038. Averages weighted by monthly searches.
The middle of the pack is crowded. Dental, renovation, and moving and cleaning all land between CA$4 and CA$5 a click. Health clinics and med spas sit near CA$2.
| Industry | Average | Median | Priciest search | Clicks per CA$1,000 |
|---|---|---|---|---|
| Legal | CA$8.12 | CA$7.02 | "slip and fall lawyer toronto" CA$28.08 | 123 |
| Home repair and trades | CA$7.35 | CA$5.62 | "emergency plumber toronto" CA$16.85 | 136 |
| Finance, accounting and insurance | CA$6.83 | CA$4.91 | "insurance broker toronto" CA$12.63 | 146 |
| Marketing, web and IT | CA$5.97 | CA$4.21 | "google ads agency toronto" CA$11.23 | 168 |
| Renovation | CA$4.72 | CA$4.21 | "window replacement toronto" CA$12.63 | 212 |
| Moving, cleaning and storage | CA$4.54 | CA$3.51 | "moving company toronto" CA$8.42 | 220 |
| Dental | CA$4.15 | CA$4.21 | "dentist toronto" CA$5.62 | 241 |
| Real estate and mortgages | CA$3.17 | CA$2.32 | "mortgage broker toronto" CA$4.91 | 315 |
| Health clinics | CA$2.15 | CA$2.18 | "therapist toronto" CA$5.62 | 464 |
| Med spas and aesthetics | CA$1.69 | CA$1.61 | "laser hair removal toronto" CA$1.97 | 592 |
| Automotive | CA$1.47 | CA$1.61 | "towing toronto" CA$2.67 | 679 |
| Events and hospitality | CA$1.25 | CA$1.54 | "wedding photographer toronto" CA$2.25 | 802 |
| Pets, education and other | CA$1.21 | CA$1.12 | "tutoring toronto" CA$2.11 | 824 |
| Personal care and fitness | CA$1.16 | CA$0.70 | "personal trainer toronto" CA$1.97 | 865 |
- Budget from your own industry's number, not a national average. The gap between industries is sevenfold.
- In the top three industries, every wasted click hurts. Tight targeting and a page that converts matter most there.
The priciest and cheapest Toronto searches.
The most expensive clicks come from injury law, emergency repairs and insurance: searches where one new customer can be worth a lot. The cheapest come from quick, low-cost services.
- slip and fall lawyer torontoCA$28.08
- emergency plumber torontoCA$16.85
- personal injury lawyer torontoCA$15.44
- plumber torontoCA$15.44
- ac repair torontoCA$15.44
- car accident lawyer torontoCA$14.04
- window replacement torontoCA$12.63
- insurance broker torontoCA$12.63
- google ads agency torontoCA$11.23
- criminal lawyer torontoCA$8.42
Ahrefs estimates, October 2026.
- wedding venue torontoCA$0.35
- hair salon torontoCA$0.56
- nail salon torontoCA$0.56
- barber torontoCA$0.70
- dog grooming torontoCA$0.70
- computer repair torontoCA$0.70
- tire shop torontoCA$0.84
- chemical peel torontoCA$0.98
- massage therapy torontoCA$1.12
- hotel torontoCA$1.12
Ahrefs estimates, October 2026. Same scale as the chart beside it.
Notice "emergency plumber toronto" at CA$16.85, above "plumber toronto" at CA$15.44. Urgent searches can cost more, because the searcher is ready to book now. Not always, though: "emergency dentist toronto" (CA$4.21) costs less than "dentist toronto" (CA$5.62).
What CA$1,000 a month buys.
Same budget, very different reach. At each industry's average cost per click, CA$1,000 buys:
- Legal123 clicks
- Home repair and trades136 clicks
- Finance, accounting and insurance146 clicks
- Marketing, web and IT168 clicks
- Renovation212 clicks
- Moving, cleaning and storage220 clicks
- Dental241 clicks
- Real estate and mortgages315 clicks
- Health clinics464 clicks
- Med spas and aesthetics592 clicks
- Automotive679 clicks
- Events and hospitality802 clicks
- Pets, education and other824 clicks
- Personal care and fitness865 clicks
Source: our analysis of Ahrefs Keywords Explorer estimates (Canada database), 27 October 2026, converted at the Bank of Canada rate of 1.4038. CA$1,000 divided by each industry's weighted average.
Clicks aren't customers, though. A law firm needs fewer clicks to make money than a salon does, because each client is worth more. Judge the cost against what a customer is worth to you.
How often Toronto searchers click an ad.
Ahrefs also estimates how often a search ends with a click on an ad. It varies a lot by industry.
- Events and hospitality33.8%
- Moving, cleaning and storage19.9%
- Legal16.9%
- Med spas and aesthetics16.1%
- Dental13.8%
- Real estate and mortgages13.7%
- Renovation13.2%
- Home repair and trades12.4%
- Automotive11.0%
- Finance, accounting and insurance10.6%
- Pets, education and other8.1%
- Health clinics7.3%
- Personal care and fitness7.3%
- Marketing, web and IT6.8%
Source: Ahrefs clickstream estimates (searches with a paid click only, or a paid and an organic click), available for 88 of the 104 searches; weighted by monthly searches. 27 October 2026.
Hotel searches drive the top figure: about 4 in 10 "hotel toronto" searches include an ad click. In health clinics and marketing services, far fewer searchers click ads, which leaves more room for the regular results and the map.
- Where few people click ads, SEO and your Google Business Profile carry more weight.
- Where many do, ads are part of how customers find you. Show up in both.
Why US Google Ads averages don't fit Toronto.
WordStream's original Google Ads benchmark page, linked from more than 2,400 websites in Ahrefs' data, still says "the average cost per click in Google Ads across all industries is $2.69 for search". Its data comes from 14,197 US WordStream accounts advertising between August 2017 and January 2018 (WordStream). In Ahrefs' link data, 22 websites still link to it with "$2.69" as the link text.
WordStream's own 2026 report puts the US average at US$5.42, "over twice what it was 10 years ago ($2.32 versus $5.42)". It looked at 13,474 US-based search campaigns between April 2025 and March 2026 (WordStream).
| Industry | US average, 2026 (WordStream) | Toronto average (our data) |
|---|---|---|
| Legal | US$9.87 (CA$13.86) | CA$8.12 |
| Home and home improvement | US$8.33 (CA$11.69) | CA$4.72 to CA$7.35 |
| Dental | US$8.00 (CA$11.23) | CA$4.15 |
| Real estate | US$3.22 (CA$4.52) | CA$3.17 |
| All industries | US$5.42 (CA$7.61) | CA$4.35 |
The two aren't measured the same way. WordStream's "averages" are medians of what the campaigns in its sample paid; ours are Ahrefs' estimates for specific Toronto searches. Use the US figures as a rough cross-check on a quote, not as your budget.
How to set a Google Ads budget in four steps.
- Pick the searches that bring buyers. "Emergency plumber" and "plumbing jobs" are very different searches. Pay only for the ones that lead to work.
- Find what a click costs. Start with your industry's number above, then check Google's Keyword Planner, inside Google Ads, for your exact searches.
- Work out the clicks you need. Leads you want, divided by the share of clicks that become leads. In WordStream's 2026 US data, that share ranged from 2.64% (finance and insurance) to 16.22% (pets) (WordStream).
- Multiply, then test for a month. Clicks needed times cost per click is your starting budget. Our Google Ads calculator does the math. Then replace the averages with your own numbers.
Two worked examples.
A dental clinic that wants 20 new-patient enquiries a month. At WordStream's 2026 US conversion rate for dentists, 10.67% (WordStream), that takes about 188 clicks. At Toronto's dental average of CA$4.15, that's about CA$780 a month. See how we run Google Ads for dentists.
A personal injury firm that wants 10 enquiries a month. At WordStream's 2026 conversion rate for attorneys and legal services, 5.55%, that takes about 181 clicks. At CA$15.44 for "personal injury lawyer toronto", that's about CA$2,800 a month.
These are illustrations, not quotes. Your own conversion rate is the number that changes everything.
One more cost to plan for: your Google bill covers clicks only. If an agency or freelancer runs the account, their fee is on top of what you pay Google.
What moves your cost per click.
Google ranks ads with Ad Rank, based on six factors: your bid, the quality of your ads and landing page, Ad Rank thresholds, how competitive the auction is, the context of the search, and the expected impact of your ad assets. Google adds that "higher quality ads can often lead to lower CPCs" (Google Ads Help).
- Better ads and a better landing page can lower what you pay per click, not just raise conversions.
- Track calls and forms as conversions from day one, so the budget is judged on leads, not clicks. More on how we manage Google Ads.
- Paying CA$8 or more a click? Compare it with what ranking organically would cost: see our SEO cost guide.
How we priced 104 Toronto searches.
- The searches: 104 searches of the form "[service] toronto" across 14 industries, chosen to cover common local services. Four were left out: three with no cost data in Ahrefs, and "realtor toronto", which showed an implausible US$0.02.
- The prices: Ahrefs Keywords Explorer, Canada database, pulled 27 October 2026. Ahrefs says its CPC values "are based on an auction/bidding mechanism where advertisers can raise or lower their bids anytime", are refreshed every few months, and "can be treated as the best average" (Ahrefs Help).
- The averages: weighted by monthly searches, so a busy search counts more than a rare one. Medians are in the industry table.
- The currency: Ahrefs reports US dollars. We converted at the Bank of Canada's rate for 27 October 2026, 1.4038 (Bank of Canada).
- Ad clicks: Ahrefs' estimates of the share of searches with a click on an ad, available for 88 of the 104 searches.
- The limits: these are estimates for single searches, not what any one advertiser paid. Your price depends on your ads, your page, your targeting and the day.
See all 104 searches and their cost per click
| Search | Industry | Searches a month | Cost per click |
|---|---|---|---|
| towing toronto | Automotive | 150 | CA$2.67 |
| auto repair toronto | Automotive | 150 | CA$1.68 |
| auto body shop toronto | Automotive | 90 | CA$1.68 |
| mechanic toronto | Automotive | 200 | CA$1.54 |
| car detailing toronto | Automotive | 1,000 | CA$1.26 |
| tire shop toronto | Automotive | 50 | CA$0.84 |
| dentist toronto | Dental | 1,100 | CA$5.62 |
| wisdom teeth removal toronto | Dental | 90 | CA$5.62 |
| orthodontist toronto | Dental | 600 | CA$4.91 |
| emergency dentist toronto | Dental | 1,600 | CA$4.21 |
| root canal toronto | Dental | 100 | CA$4.21 |
| pediatric dentist toronto | Dental | 500 | CA$4.21 |
| teeth whitening toronto | Dental | 1,100 | CA$3.51 |
| dental clinic toronto | Dental | 350 | CA$2.81 |
| dental implants toronto | Dental | 800 | CA$2.67 |
| wedding photographer toronto | Events and hospitality | 500 | CA$2.25 |
| florist toronto | Events and hospitality | 700 | CA$1.82 |
| catering toronto | Events and hospitality | 700 | CA$1.54 |
| hotel toronto | Events and hospitality | 7,300 | CA$1.12 |
| wedding venue toronto | Events and hospitality | 200 | CA$0.35 |
| insurance broker toronto | Finance, accounting and insurance | 500 | CA$12.63 |
| bookkeeping services toronto | Finance, accounting and insurance | 250 | CA$6.32 |
| financial advisor toronto | Finance, accounting and insurance | 500 | CA$4.91 |
| accountant toronto | Finance, accounting and insurance | 250 | CA$4.21 |
| tax accountant toronto | Finance, accounting and insurance | 350 | CA$3.51 |
| therapist toronto | Health clinics | 1,200 | CA$5.62 |
| psychologist toronto | Health clinics | 600 | CA$3.51 |
| optometrist toronto | Health clinics | 600 | CA$2.81 |
| hearing aids toronto | Health clinics | 300 | CA$2.39 |
| physiotherapy toronto | Health clinics | 2,300 | CA$2.25 |
| chiropractor toronto | Health clinics | 2,000 | CA$2.11 |
| naturopath toronto | Health clinics | 900 | CA$2.11 |
| walk in clinic toronto | Health clinics | 3,200 | CA$1.54 |
| dermatologist toronto | Health clinics | 2,600 | CA$1.26 |
| massage therapy toronto | Health clinics | 1,200 | CA$1.12 |
| emergency plumber toronto | Home repair and trades | 600 | CA$16.85 |
| plumber toronto | Home repair and trades | 1,500 | CA$15.44 |
| ac repair toronto | Home repair and trades | 500 | CA$15.44 |
| garage door repair toronto | Home repair and trades | 700 | CA$7.02 |
| roof repair toronto | Home repair and trades | 900 | CA$6.32 |
| appliance repair toronto | Home repair and trades | 1,500 | CA$6.32 |
| hvac toronto | Home repair and trades | 1,400 | CA$5.62 |
| drain cleaning toronto | Home repair and trades | 700 | CA$5.62 |
| heat pump installation toronto | Home repair and trades | 250 | CA$4.91 |
| locksmith toronto | Home repair and trades | 1,200 | CA$4.91 |
| pest control toronto | Home repair and trades | 1,500 | CA$4.91 |
| roofing toronto | Home repair and trades | 700 | CA$4.21 |
| electrician toronto | Home repair and trades | 800 | CA$3.51 |
| furnace repair toronto | Home repair and trades | 800 | CA$3.51 |
| slip and fall lawyer toronto | Legal | 150 | CA$28.08 |
| personal injury lawyer toronto | Legal | 1,100 | CA$15.44 |
| car accident lawyer toronto | Legal | 1,000 | CA$14.04 |
| criminal lawyer toronto | Legal | 500 | CA$8.42 |
| family lawyer toronto | Legal | 1,200 | CA$7.02 |
| divorce lawyer toronto | Legal | 800 | CA$7.02 |
| real estate lawyer toronto | Legal | 1,000 | CA$4.91 |
| immigration lawyer toronto | Legal | 1,200 | CA$4.91 |
| employment lawyer toronto | Legal | 1,800 | CA$4.21 |
| wills and estates lawyer toronto | Legal | 150 | CA$2.67 |
| google ads agency toronto | Marketing, web and IT | 450 | CA$11.23 |
| seo company toronto | Marketing, web and IT | 2,100 | CA$8.42 |
| it services toronto | Marketing, web and IT | 800 | CA$5.62 |
| seo toronto | Marketing, web and IT | 1,600 | CA$4.91 |
| web design toronto | Marketing, web and IT | 800 | CA$4.21 |
| digital marketing agency toronto | Marketing, web and IT | 1,200 | CA$4.21 |
| social media marketing toronto | Marketing, web and IT | 300 | CA$4.21 |
| translation services toronto | Marketing, web and IT | 150 | CA$3.51 |
| printing services toronto | Marketing, web and IT | 250 | CA$1.40 |
| laser hair removal toronto | Med spas and aesthetics | 1,200 | CA$1.97 |
| lip filler toronto | Med spas and aesthetics | 500 | CA$1.97 |
| med spa toronto | Med spas and aesthetics | 200 | CA$1.68 |
| microneedling toronto | Med spas and aesthetics | 1,200 | CA$1.54 |
| skin clinic toronto | Med spas and aesthetics | 150 | CA$1.40 |
| chemical peel toronto | Med spas and aesthetics | 350 | CA$0.98 |
| moving company toronto | Moving, cleaning and storage | 1,100 | CA$8.42 |
| junk removal toronto | Moving, cleaning and storage | 900 | CA$6.32 |
| storage units toronto | Moving, cleaning and storage | 1,100 | CA$4.21 |
| cleaning services toronto | Moving, cleaning and storage | 1,900 | CA$2.81 |
| house cleaning toronto | Moving, cleaning and storage | 350 | CA$2.81 |
| carpet cleaning toronto | Moving, cleaning and storage | 800 | CA$2.53 |
| personal trainer toronto | Personal care and fitness | 1,000 | CA$1.97 |
| gym toronto | Personal care and fitness | 250 | CA$1.54 |
| barber toronto | Personal care and fitness | 300 | CA$0.70 |
| hair salon toronto | Personal care and fitness | 600 | CA$0.56 |
| nail salon toronto | Personal care and fitness | 700 | CA$0.56 |
| tutoring toronto | Pets, education and other | 200 | CA$2.11 |
| veterinarian toronto | Pets, education and other | 150 | CA$1.97 |
| daycare toronto | Pets, education and other | 500 | CA$1.12 |
| funeral home toronto | Pets, education and other | 150 | CA$1.12 |
| dog grooming toronto | Pets, education and other | 250 | CA$0.70 |
| computer repair toronto | Pets, education and other | 200 | CA$0.70 |
| mortgage broker toronto | Real estate and mortgages | 700 | CA$4.91 |
| real estate agent toronto | Real estate and mortgages | 500 | CA$2.39 |
| property management toronto | Real estate and mortgages | 700 | CA$2.25 |
| home inspection toronto | Real estate and mortgages | 200 | CA$2.25 |
| window replacement toronto | Renovation | 700 | CA$12.63 |
| bathroom renovation toronto | Renovation | 1,200 | CA$5.62 |
| painters toronto | Renovation | 700 | CA$4.21 |
| basement waterproofing toronto | Renovation | 2,500 | CA$4.21 |
| general contractor toronto | Renovation | 700 | CA$4.21 |
| kitchen renovation toronto | Renovation | 1,000 | CA$4.21 |
| landscaping toronto | Renovation | 1,000 | CA$2.81 |
| flooring toronto | Renovation | 250 | CA$1.97 |
| hardwood flooring toronto | Renovation | 450 | CA$1.40 |
About the author. Pedram Oreizi is a partner at Redline Toronto, which does search marketing for Canadian businesses.
Redline Toronto, "What a Google Ads click costs in Toronto (2026)," October 2026, https://redlinetoronto.ca/google-ads-cost-toronto
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- 4.9×organic Google clicks for a law firm
- 8.9×organic Google clicks for a medical aesthetics clinic
Measured with the Redline Baseline Method: Search Console, July to September 2025 against the same months of 2026. Past results don't predict future results; yours depend on your market, competition and starting point. See the case studies.
Google Ads cost, answered.
How much does Google Ads cost per month in Toronto?
It costs whatever budget you set. For a typical local business, a useful test budget is enough for a few hundred clicks: at Ahrefs' estimated Toronto average of CA$4.35 a click, 200 clicks would cost about CA$870.
What is the average cost per click in Toronto?
About CA$4.35 across 104 local service searches, weighted by search volume, using Ahrefs estimates from October 2026. It ranges from CA$1.16 in personal care to CA$8.12 in legal.
Why are legal clicks so expensive?
One new client can be worth thousands of dollars, so firms can afford to bid high. "Slip and fall lawyer toronto" was the priciest search we checked, at an estimated CA$28 a click (Ahrefs).
Can Google Ads go over my budget?
On a single day, yes: Google says a campaign can spend up to twice its average daily budget. Over a month, you're never charged more than 30.4 times your average daily budget.
Is Google Ads or SEO better for a small business?
Ads bring clicks the day you start, and you pay for every one. SEO takes months to build but doesn't charge per click, which matters most where clicks cost CA$8 or more. Many businesses use both.
Can I use these numbers?
Yes. Please credit Redline Toronto and link to this page. We'll update the data as Ahrefs refreshes its estimates.
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